The one thing that seperates "meh" copywriters from A'list copywriters.
Know any of these names?
Claude Hopkins
Robert Collier
David Ogilvy
Eugene Schwartz
Jim Rutz
John Carlton
Gary Bencivenga
Dan Kennedy
These are marketers and copywriters that understood something very important about advertising.
You see most people get into the world of advertising and forget the one most important thing they should be concerned about.
Which is why we see so many copywriters fail at this game.
And what's this one thing?
Understanding the market!
It's practically impossible to write bad copy if you can read and understand the market you're selling to.
There's a name I skipped from the list above.
Because if there's anyone that dialled this one thing into his entire process, it was him.
I'm talking about Gary Halbert.
Gary Halbert was a true marketer in the sense of the word.
To Gary, you don't pick a product and then find a market.
No!
You find a market first.
One with a burning pain and a deep hunger.
And only then do you sell them a solution in form of a product.
If you can study and understand the pains, the goals, the desires, the wants and need of the market... The problems (so to speak)...
You’ll arm yourselves with the very elements you'd use to write copy.
And this is what takes a piece of copy from being "meh" to bringing in 100 to 200 times the ROI.
Which is why I've made studying the market a core pillar of my writing process.
I never write a single word of copy until I've deployed my Problem Centric Market research framework as well as my Persona based segmentation strategy.
And by the time I've done these two...
I can pound out as much as 30 sales emails in less than 48 hours.
Which brings me to my shameless pitch.
If you're an offer owner or an entrepreneur with a list and products you want to sell to that list...
I'm offering you a chance to benefit from Project Blitz-krieg.
This is a service where I write you 30 emails selling your product in 48 hours.
Think this is something you'd want?
Go here and read the details.
https://project-blitzkrieg.carrd.co/
– Charles